Beyoncé - 1+1 (Male Gaze Analysis)

In the opening of the music video, a mid-shot is seen on Beyonce which shows her skin to be fairly shiny and quite wet. This could give the impression of her after a sexual interaction as she is sweaty and more attractive to a male watching the video. The way she is moving means the audience can get a clearer view of her face and shoulders as the light is reflecting of her at different angles. It is seducing the male viewers making them want her. When she says the word 'you' she looks directly into the camera, suggesting she is talking to whoever is watching the video, therefore making it more personal. A steadicam follows her body movements down her which makes the audience think she is naked due to the clothing that cannot be seen.

A close up shot of her face makes the audience able to visualise her. She can be seen wearing a gold coloured dress which gives the impression of expense and luxury. She is like a piece of rare gold which most men would be attracted to. When the water is running down the screen, it may be a bodily fluid running which leads to a believe that a sexual encounter may have occurred in the shower and her reaching to the water makes the audience feel like she's trying to reach through them as an individual, therefore grabbing their attention.  Extreme close-ups are showing Beyonce's most prominant and sexual features; lips and eyes which seduce the males.

Later, you can see her slowly taking off her clothing, revealing she may about to be having sex. When she says the sentence 'Make love to me' It shows her desperateness and is as if she wants to or has to please her partner which agrees with the stereotypes that the male is significant and of a higher importance to the women. Everything she does is to make the male happen which is a huge factor in the male gaze. The red lighting behind her indicates the love and pleasure that is happening and possible danger.

A dissolve edit is used when moving to the long shot which keeps the slow movements going. Her clothing is very revealing which makes her more appealing to males and represent bed sheets due to the large, flowing fabric. The smoke and fluidness of the fabric suggests the pleasure she may be receiving which adds to the male gaze as eel as the mirrored screen creating a dreamy feel. The black background means that the audience can focus all of their attention on Beyonce, she is an object of sex as she is seducing the males.

Later in the video, male dominance is seen when Beyonce is wrapped with a male's muscle, strong arms. It shows she is an object belongs to him and is trapped by his actions. She is inferior to the male which supports the ideas of the male gaze. At the end of the video, A fade edit is used to fade Beyonce to black. The ending of the video is very similar to the beginning which gives the idea she is in the same position and will be forever in the males control.