Wednesday 24 September 2014

Dredd Research Task

Dredd


Producer: Alex Garland
Distributer: Lions Gate Entertainment
Script Writer: Alex Garland
Budget: $45 Million
Box Office Gross: $13,414,714 
Directors and Actors: Pete Travis (Director). Karl Urban (Judge Dredd, also starred in Star Trek and The Lord of the Rings), Olivia Thirlby (Cassandra Anderson, also starred in Juno and No Strings Attached), Lena Headey (Madeline 'MaMa' Madrigal, also starred in Game of Thrones, 300 and St. Trinians) 
Marketing:the viral advertising site "Dredd Report" was launched, satirising the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to news about the film. An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012 Fantastic Fest in September 2012.
Reasons for lack of success: It was an 18 certificate and so had a limited audience compared to similar genres that were out at the same time. The actors and actresses involved weren't major 'A list' stars and so it didn't appeal to some people. The director was also not a big, well-known director. The film budget was very small at $45 million, so there wasn't a lot to work with. With them having a small budget, a huge chunk of the money was took from the use of 3d camera when it could have been spent on SFX. Also, because of the film only being screened in 3d, some cinemas were unable to show it and there was no choice to see it in 2d.


Sunday 21 September 2014

Reduction of Representation

Representation - construction of ‘reality’ (people, places, objects, events, cultural identities and other abstract concepts).

Similarly to key markers of identity, representation isn’t only how identities are represented within the text but also how they are constructed in production and reception by people whose identities are relatable.


Media form is a representation of concept of existence which can be read by an audience. Without the media, perception of reality would be limited. We need media to make sense of reality. Representation is a two-way process: producers position a text in relation to reality,audiences assess texts on relationship to reality.

Audience and Institutions-the 7 Key Concept Areas Listed And Explained

Audience and Institutions-the 7 Key Concept Areas Listed And Explained


Section B: Institutions and Audiences


Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:


 the issues raised by media ownership in contemporary media practice;• the importance of cross media convergence and synergy in production, distribution and marketing;• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;• the significance of proliferation in hardware and content for institutions and audiences;• the importance of technological convergence for institutions and audiences;• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.


• the issues raised by media ownership in contemporary (current) media practice
The depth and range of ownership across a range of media and the consequences of this ownership for audiences in terms of the genres and budgets for films. How for instance, can Channel4's Film4 survive in the British market place against the high concept, big-budget films made by Newcorp's FOX, Warner Bros, Disney, Universal, etc.? What kinds of niche audiences are left for Film4 to attract? Are mass audiences out of reach given the genres of films Film4 have the budgets to make? How successful have they been in reaching mass audiences with their films? How healthy is it that just a few mega media groups can own such a range of media and can decide what the public may see, and, perhaps, shape audience's tastes?


• the importance of cross media convergence and synergy in production, distribution and marketing
 Digital technology is enabling various media to converge in hubs, platforms and devices. For instance, mobiles phones do a lot more than act as hand held telephones: you can download and watch films and TV programmes, use them as alarm clocks, watches, play music on them, take photos and short films, text, go online, use GPS functions, a range of apps, and a whole lot more. New HD TVs, Playstations, X-Boxes, iPads, Notebooks, MacBooks, etc. are also examples of hubs which in which a variety of media technologies can converge for convenience for users. Media convergence is having an enormous impact on the film industry because of the ways in which institutions can produce and market for audiences/users on a widening range of platforms, capable of receiving their films.


Synergies can come out of an organisation's size; smaller media organisations such as Channel4 can-cross promote their films, etc. but the scale of cross-media promotion is nowhere near as great as that which can be gained by massive media organisations. Film4 is therefore unable to promote their lower budget films on a level playing field.

the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
The audience's ability to interact with films by, for instance, using digital technology to put extracts on You Tube and overlay new sound tracks on them, etc. and make answering videos has been greatly enhanced by Web 2.0; Film studios can make films using CGI, greenscreen and other special effects that were impossible to make only a few years ago. The ways of filming and editing films have changed, too, with the introduction of digital film and film cameras, editing software, laptops, digital projectors, etc. Distributors market films using the latest software for designing high-concept film posters and trailers. They can use phone apps., online marketing, Twitter, etc. File-sharing and piracy are growing issues because the software exists to take the protective encryption of DVDs, etc and WEB 2.0 enables people to make and share copies of films easily. One way in which film companies are trying to get around this is by releasing films soon after theatrical release by selling them on video-on-demand, premium TV channels and downloads. US and UK cinemas chains are not happy about this, especially after all the investment some have made on digital equipment, projectors, etc. which unfortunately quickly goes very quickly out of date!

the significance of proliferation in hardware and content for institutions and audiences
This means the increase of something: i.e. digital cameras, software, CGI, 3D films, film genres, etc. which are part of current trends; how significant is this for See Saw Films or Film4? Or are they still able to be successful without it by making films with genres that do not need the latest breakthroughs in digital technology? Research the film company's use of cameras, special effects, software, posters, digital distribution of films, etc.


• the importance of technological convergence for institutions and audiences
This is a WEB 2.0 issue and how technology is coming together in hubs like laptops is one of the features of our age; the mobile phone in your pocket is a great example of technological convergence: it can do so much more than a simple phone call; think how this is affecting film making at the production, marketing and exhibition stages? The Internet is acting as a hub for many aspects of film: you will find film posters, YouTube videos on films, interviews, trailers, official film and blog websites, etc. on it.  Audiences can also remake their own films by creating extracts and running new scores over them and then posting them on YouTube. This often leads to answering videos, never mind the comments, etc. that people make  on such sites. The internet, film and videos games seems to be converging in so many ways. People can watch films in a range of ways, using an astonishing range of hardware and software. They can also find audiences of their own. This amounts to free publicity for film institutions for their films and "A Long Tail" sales into the future through endless exchange.


• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
"Slumdog Millionaire" was originally aimed at Asian audiences living in various parts of the UK and also at Danny Boyle fans. The film's unexpected success at film festivals and being nominated for the Oscars led to another theatrical release and a crossover from the "indy" art-house into the mainstream. British film makers often make social realism films and aim them at local and regional audiences whereas this would never be enough for the major media players who tend to make high budget, high concept films. They have boutique offshoots who make and often distribute lower budget films, aimed at more high brow audiences. Disney's Mirimax and Fox's Fox Sear
chlight are examples of such boutique, art-house film distribution.

• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviourHow you consume films whether it is as a social activity after visiting a shopping centre or on an MP4 player or Playstation, is what is at issue here. Visit Pearl and Dean to see how multiplex cinemas are adapting the experience of cinema-going to gain audiences. In an age of falling DVD sales, home cinema and an increase in downloading for both music and film audiences are changing in how they want to consume film. Identify trends and consider where the audience trends are going in the near future.


Ugly Betty - A Representation of Sexuality

                                                

Representation of Sexuality
Stereotypically, gay men are seen as very feminine and far off butch or what a heterosexual man is to look like. In a lot of situations, Homosexuality is frowned upon and so stereotypes of them are used in many TV dramas in order to get a wide view of opinions on sexuality.In reality, gay men have a stereotype that includes them having an interest in fashion, speaking with a lisp or in a feminine manner and take pride in what they look like. 
In this clip from Ugly Betty, it shows different views on the homosexuality of a male. Justin is stereotypical homosexual male. He  showcases a feminine look by the way he styles his hair and clothing, speaks and carries his posture. In media, many gay characters are used for comedy, however, in this clip the homosexuality isn't used for laughter but to show the stereotype and how it effects people. 
At the beginning, a student seems to think he is funny when he awards the prom queen crown to Justin. Just like many people in todays society, it isn't a common thing for gay people to be accepted and so all the students cope with the fact he is gay by laughing at him and trying to make him feel worthless. 

This scene is set in a school gym which is holding the award ceremony for prom king and queen.It shows the wide variety of teenagers and the tribes they may belong to due to the choice of clothing they're wearing. Most of the characters seem as though they are middle class as they attend a middle class school and wear casual clothing.  
There is a lot of cheering and loud noises when the awards are given which shows enthusiasm for the candidates. Near the end of the clip when Justin is giving his speech, some quiet but soft happy music starts playing because what he is saying is emotional and happy. 

Thursday 11 September 2014

Film Production

Development - This is simply the process of 'finding' a story. Ideas for films come from a variety of sources, they can range from novels, real life events to computer game adaptations. Once you've got an idea you'll need someone to write a pitch for you which you take to a film producer in an attempt to get some funding to make your film. Even at this very early stage you need a very clear idea of who you're aiming you film at so you can include elements that will appeal to them.
Pre-production - Once you've got funding you establish your budget and can begin to get a film crew together, you can storyboard the script. You also need break the script down into individual scenes and identify all the locations, props, cast members, costumes, special effects and visual effects needed.
Production - This is simply the process of 'making' the film. Provided you've done your job properly in the pre-production stage making the film should be straight forward. 'Film' is very expensive and difficult to store so an increasing number of film makers are using digital cameras to save money.
Post-production - During this stage you take all the 'film' you've shot and give it to a film editor. They will then begin putting it together. Special effects will be added, a soundtrack will be added, any missing dialogue will be re-recorded and added resulting in a 'rough cut'. This will be shown to the director and a test audience who will offer feedback. Often this causes scenes to be filmed and added or removed.

Producer:
Creating a profitable film from a story/ideas.
Finding an imaginative and talented cast and crew that work well together.
Being responsible for all aspects of a film's production.


Casting Director
Decide who plays all of the casting roles in a film.
Arranging and conducting interviews and auditions with artists as well as negotiating fees and contracts for the actors and actresses who get the part.
Work with the director and producer to understand the requirements needed.



Camera Operator
Preparing and operating the camera and all its equipment.
Working with the Director and Director of Photography to achieve the visual style of the film needed.
Managing other camera department staff and communicating with Actors.

Editor
Working closely with the Director to craft the finished film.
Working in an edit suite for long hours.
Running a team of assistants and trainees on big productions.

Director
Visualising and defining the style and structure of the film and bringing it to life, the driving creative force in film production.
Carrying out duties such as casting, script editing, shot composition, shot selection and editing.
Acting as the crucial link between the production, technical and creative teams.

Editor
Working closely with the Director to craft the finished film.
Working in an edit suite for long hours.
Running a team of assistants and trainees on big productions.

Writer
Screenwriters create the script for films using a wide imagination.
They work with the other workers in film production in order to reach their intention.
Some screenwriters also direct their film which sometimes gives them a better understanding.

Film Finance
Film finance is an aspect of film production that occurs during the development stage prior to pre-production, and is concerned with determining the potential value of a proposed film. The main factors determining the commercial success of a film include public taste, artistic merit, competition from other films released at the same time, the quality of the script, the quality of the cast, the quality of the director and other parties, etc.

Production Designer
Defining and managing every visual aspect of a film. Working with the Director and Producer to produce a budget and schedule. Directing the team responsible for producing the visual elements e.g., sets and costumes

Marketing
Doing market research.
Creating marketing campaigns.
Exploring customer opinions and gaps in the market.
Looking at competitors marketing strategies.
Organising public relations events or product exhibitions.
Making sure campaigns deadlines are met.
Arranging sponsorship.
Placing adverts in newspapers, magazines, trade press and on TV and radio.
Writing and distributing posters, flyers or brochures.
Managing campaign websites and social media like Twitter and Facebook marketing.           


Exhibition                                                                           

Exhibition is the retail branch of the film industry. It involves not the production or the distribution of motion pictures, but their public screening, usually for paying customers in a site devoted to such screenings, the movie theatre. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn). Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception.

Areas of Representation & Textual Ananlysis

Areas of representation
Gender
Age
Ethnicity
Sexuality
Class and status
Physical ability/disability
Regional identity

Camera shots, angle, movement, composition
Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide show, two-shot, aerial shot, point of view shot, over the should shot, and variations of these.
Angle: high angle, low angle, canted angle.
Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
Composition: framing, rule of thirds, depth of field - deep and shallow focus, focus pulls.


Editing
Includes transition of image and sound - continuity and non-continuity systems.
Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
Other transitions: dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.


Sound
Soundtrack: score, incidental music, themes and stings, ambient sound.
Diegetic and non-diegetic sound, synchronous/asynchronous sound, sound effects, sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.


Mise-en-Scène
Production design: location, studio, set design, costume and makeup, properties.

Lighting: colour design.

Monday 8 September 2014

Self Representation

I was born in Leicester on 17th July, 1998 (16 years of age). I have lived there all my life and so speak with a Leicester accent, however I don't think I have an accent at all. All of my family are from England and so I am White British, though some of my distant family live in other countries. I would say that I'm middle class as the school i attend is a middle class school.


I enjoy listening to music in my spare time. Depending on what mood I'm in, the music I listen to will change. I went to Leeds Festival in the summer and saw one of my favourite bands, Metronomy and my love for them grew even more. Other bands I like listening to include Vampire Weekend, Peace The Smiths and Morrissey. As well as these bands, I also love musicals. My favourite musicals are Les Miserables, Matilda (The Musical), Bugsy Malone and West Side Story. 
   




I take pride in what clothes i choose to wear as want to be presentable and respected. I take textiles at AS and hope to carry it on through to university to study fashion or textiles of some sort and so id like to think my knowledge from this contributes to how I plan my clothes. I wear a lot of black and white clothes as they are easy to style. I like to shop in many different stores, I'm not bothered about brand names though so along as i like the look of the product i’d wear it. My favourite places to shop at are Asos, Topshop, H&M and Zara.  










UK TRIBES After looking at the UK Tribes website, I would have thought I'm part of the ‘trendies’ category. This is purely because i like to think i’m up to date with the latest fashion trends. However, if some trends aren’t what i feel comfortable in wearing, i wouldn't force myself to wear them just because its ‘fashionable’. I may follow certain trends and the looks they go for but I don't follow brand trends. Another trend i feel i fit into would be the ‘aspirants’. If i want to do something, i will try hard to get it done and avoid distractions. I have a vague idea of what i want to do in the future and so i know i will have to work to my best ability and take pride in what i do.