Dredd
Producer: Alex Garland
Distributer: Lions Gate Entertainment
Script Writer: Alex Garland
Budget: $45 Million
Box Office Gross: $13,414,714
Directors and Actors: Pete Travis (Director). Karl Urban (Judge Dredd, also starred in Star Trek and The Lord of the Rings), Olivia Thirlby (Cassandra Anderson, also starred in Juno and No Strings Attached), Lena Headey (Madeline 'MaMa' Madrigal, also starred in Game of Thrones, 300 and St. Trinians)
Marketing:the viral advertising site "Dredd Report" was launched, satirising the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to news about the film. An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012 Fantastic Fest in September 2012.
Reasons for lack of success: It was an 18 certificate and so had a limited audience compared to similar genres that were out at the same time. The actors and actresses involved weren't major 'A list' stars and so it didn't appeal to some people. The director was also not a big, well-known director. The film budget was very small at $45 million, so there wasn't a lot to work with. With them having a small budget, a huge chunk of the money was took from the use of 3d camera when it could have been spent on SFX. Also, because of the film only being screened in 3d, some cinemas were unable to show it and there was no choice to see it in 2d.
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